Digital Marketing

You have the vision in your mind: what your brand stands for, its personality, what it promises to customers. But despite your best marketing efforts, sometimes brand initiatives don’t quite deliver your glorious vision. It’s probably time to re-evaluate your core brand identity, a practice you should actually do fairly often. Assess the what, why and how of your business to identify your purpose and what sets it apart from your competitors (which also requires some research of the competition). Once you’ve nailed down your objective, then you can start thinking about how best to communicate it to your target audience. These eight strategies will help you take your brand initiatives to the next level.

Making a website font choice for your site can be tricky business. There’s a couple of things you need to know before diving in and selecting a font out of the blue for your website. In fact, a font is tied to many different characteristics of your business; you may not even realise. It’s such a small detail that makes a large impact in the digital world of marketing and brand management. Take a look at the top 5 things we’ll go over to help you make a perfect website font choice. Know your brand Your Target Audience Brand Coloring Sizing Pairing fonts for your site

The savvy B2B marketer uses a diverse, multi-pronged approach to attract prospects and drive existing clients to purchase again. But one strategy – account-based marketing – outperforms the rest in today’s marketplace. In fact, SiriusDecisions reports that 93% of B2B marketing leaders consider account-based marketing extremely...

A business's online reputation is extremely important, and many business owners understand this. According to a recent study conducted by TripAdvisor, 97% of business owners agree that online reputation management is important. Although most business owners understand the importance of their own online reputations, many do not understand that their clients  online reputations are also very important. If your client's online reputation is negative, it could be negatively impacting your business. There are many reasons for this, but in this article, I will be discussing the four main reasons why your client's online reputation is just as important as your own online reputation.

1. It influences Your Own Online Reputation

If you are in business with an individual or corporation that has a negative online reputation people may assume negative things about you and your business as well. As a result your online reputation will be negatively impacted. Consider carefully whether it makes sense to do business with anyone who has a negative online reputation that can't be fixed. Although there is no way to fully control what people say about you online, doing things like responding to reviews, being active on social media, providing good customer service, and keeping all of your business accounts safe from hackers with database security are all excellent ways in which you can help improve your online reputation. Your clients should be keeping these same practices.

2. It Can Impact Sales

Creating infographics have been one of the most widely used content marketing strategies for the past few years. They are great for grabbing people’s attention, explaining important concepts, and sharing statistics. Unfortunately, as more people began to realize the power of infographics, everyone starting creating them for their websites and their quality started to go downhill. In a world where everyone is trying to increase brand awareness and generate more sales using infographics, it’s more important than ever that you take the time to create high-quality visuals for your readers. If you’re hoping to increase your web traffic by as much as 12% by adding infographics to your website, check out this quick and simple guide to creating powerful visual content on your site. So, let’s get started.

Smartphones have changed the way we socialize and process news, entertainment and advertisements. Vertical video is undoubtedly one of the most effective ways to reach the hyper-stimulated, visually hungry consumers of today. According to Breadnbeyond, a startling 57% of video play worldwide occurs on mobile devices. With this shift from desktop to phones, the need to transform how we present our businesses to suit the mobile format is greater than ever. Videos are no exception.

Video orientation matters.

Social media platforms, like Snapchat and Instagram, have accelerated the rise in the once frowned upon vertical video. Research has shown that 94% of the time, people hold their phones vertically. Videos created to fit that orientation simply capture more attention because they take up the full screen. They also create less opportunity for distraction and require no extra movement – however minimal – from the user. As insignificant as a simple turning of the phone may seem, it can destroy an ad’s chances of success. A Mediabrix study revealed that only 30% of people turn their smartphones sideways while watching horizontally oriented videos. What’s more, people presented with horizontal video ads only watched 14% of the ad. The majority of that little time was spent searching to close the ad. Vertically oriented video ads, however, were watched completely 90% of the time. People obviously want their information in a fuss-free format.

It makes sense.

Have you ever found yourself thinking something along the lines of “Marketing has changed more in the past two years than in the previous 50”Adobe’s Digital Distress Survey  76% of surveyed marketers agreed to this exact phrase back in 2013. Skip to 2019 and digital marketing trends seem to be accelerating rather than slowing.    Everything from business operations to the web itself is in a dynamic state of progress. Artificial intelligence has opened the doors to personalized campaigns and marketing automation, which have become standard practices. Consumer needs, wants and desires are naturally shifting. The ability to integrate CRM systems and other backend systems with tools like Zapier are creating inexpensive, powerful marketing stacks for smaller businesses. lAs a result, digital marketing trends continue to disrupt the marketing industry.  In today’s competitive marketing landscape you can’t afford to ignore the latest digital marketing trends, no matter how small your business is. 

5 Digital Marketing Trends to Watch for in 2019

Evolved influencer marketing

As the focus of social media marketing shifts to engagement rates, more authenticity, and transparency, it’s time for brands to rethink their influencer strategy. Influencer marketing in 2019 is not about numbers and big names – it’s all about finding the right person that is considered an expert within their niche, whom your audience can trust and relate to. Micro-influencers are not only gaining ground because it has been proven that those with smaller follower counts have higher engagement rates.  Consumers have grown weary and untrusting of big celebrity endorsements. Smaller influencers' services are still much more affordable than those of mega influencers, which has opened the doors of opportunity to smaller brands and even local businesses. If you haven’t yet done so, now is the time to jump in on the opportunity and explore how you can borrow someone’s influence to build your online presence, strengthen your brand image and earn your audience’s trust.

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