Instagram seems to be a hit these days, but it can be a challenging platform for marketers to incorporate into an integrated mix. We've identified the top Instagram marketing tools to address a broad range of activities and issues that marketers typically encounter on this platform. These apps not...
When it's done well, content curation can form an integral part of your content marketing strategy. The online world is in dire need of capable content curators to sift and sort through the myriad of social networks, news feeds and emails that contribute to information overload....
Technology has come to play a crucial role in every aspect of our lives. One of the best examples of this is the extensive use of smartphones. Today these are not just mobile devices to make or receive calls but also the platform for email,...
Business owners have ranked their favorite business tools for 2016 in SurePayroll’s third annual top tech tools survey. The survey was included as part of part of the July 2016 SurePayroll Small Business Scorecard®. I've been posting the Scorecard on the Examiner for a few years now, and it's turned out to be a fairly informative and reliable SMB metric. (It's also a great example of strong B2B content if that's what you're interested in creating for your brand. )
Google Drive was the most used app among small business owners – for both organization and Cloud storage. SurePayroll asked small business owners and entrepreneurs nationwide to rank their favorite business top tech tools in the categories of Cloud Storage Providers, Organization Apps, Social Networks, Social Media Management, Customer Relationship Management and Email Marketing Software.
Facebook and LinkedIn were cited as far more useful for business than other social media outlets such as Twitter or Snapchat. Perhaps surprisingly, Google Plus ranked higher as a social media platform for business than Twitter, Instagram, Snapchat or Pinterest.
Other important tools included Mail Chimp for emailing marketing, Dropbox, and Salesforce for customer relationship management.
“Our average customer tells us, for example, that they use Mail Chimp to communicate with customers, Google Drive to store important documents and SurePayroll to pay their employees. Those are the building blocks and beyond that upgrading technology becomes costly,” said SurePayroll General Manager Andy Roe. “Small businesses with only a few employees are typically not going to have a lot of resources for extensive technology systems. Fortunately, there are some really beneficial, low-cost tools available.”
As a marketing tool, eBooks are an excellent way to create a substantial amount of awareness for your brand. By writing in-depth content explaining a particular idea, you are able to not only establish yourself in your niche industry, but you are also able to...
Using Apps to Learn How to Monitor your Brand with Slack In a previous post, we looked at how marketers can use Slack to build communities, much like creating groups on LinkedIn. (If you're still working on that, the folks at Slack sent us a great...
Wrike is a flexible and full-featured project management software that organizes all your operations in one central place, keeps your team working in harmony, and integrates with dozens of tools you’re probably already using for your marketing campaigns. The list of Wrike’s features and benefits is...
