A business's online reputation is extremely important, and many business owners understand this. According to a recent study conducted by TripAdvisor,
97% of business owners agree that online reputation management is important. Although most business owners understand the importance of their own online reputations, many do not understand that their clients online reputations are also very important. If your client's online reputation is negative, it could be negatively impacting your business. There are many reasons for this, but in this article, I will be discussing the four main reasons why your client's online reputation is just as important as your own online reputation.
1. It influences Your Own Online Reputation
If you are in business with an individual or corporation that has a negative online reputation people may assume negative things about you and your business as well. As a result your online reputation will be negatively impacted. Consider carefully whether it makes sense to do business with anyone who has a negative online reputation that can't be fixed. Although there is no way to fully control what people say about you online, doing things like responding to reviews, being active on social media, providing good customer service, and keeping all of your business accounts safe from hackers with
database security are all excellent ways in which you can help improve your online reputation. Your clients should be keeping these same practices.
2. It Can Impact Sales