The Wax Blog
30 May Don’t Become Your Brand’s Worst Enemy
A company’s brand should be strong, clear of purpose, concise in expression, and perhaps even infallible. However, the humans operating it often are not. It is often simple human error, indirection, or even emotion that can start to show the cracks in your brand. Here...
17 May 7 Digital Marketing Podcasts All Marketers Should Listen To
Between new technologies and intense competition, the world is changing fast. To stay relevant you need to be learning and adapting all the time. We realize however it can be hard to spend time learning when you’re trying to build and run a business.
With so many digital marketing podcasts out there, it’s hard to know which ones are worth your time. Raj Jana is a successful e-commerce entrepreneur. He recommends the following 7 marketing podcasts as a great way to turn your morning coffee or commute into a classroom.
What sets this podcast apart from the rest is its attention to current cultural trends. Hosts John Pullizi and Robert Rose do a great job of tying in current news with what’s happening in the marketing industry. They end each show with a segment of the same title, which gives listeners some real-world examples of what’s been discussed. This is really a great resource for anyone looking to understanding the marketing industry and how to succeed in it.
16 May User generated content – why it matters and how to use it
Encouraging user generated content (UGC) is one of the most important things you can do for your brand. It’s not that brand generated content isn’t important and doesn’t have a place. UGC just brings something fresh to the table. “It’s one thing for us to serve...
11 May SEO is Way Easier Than You Think – Here’s Why
A lot of business owners are still really intimidated by SEO and the general difficulty of it. They just don’t understand all of the technical mumbo-jumbo and they also don’t have the time to devote to it either. The truth is that SEO is now no longer difficult. It’s really easy and if you have the right mentality and the right commitment then there is absolutely no reason why you can’t go on to experience a huge amount of success. Any business owner can become a master of SEO, and this is especially the case when you have the right tools at your disposal. Is SEO That Hard? Those who are not familiar with website development may hear the words “Google algorithm” and instantly feel uneasy. Sure, the algorithm is complex and it is really difficult, but there is no reason why you can’t go on to be successful with it. The truth is that sophisticated algorithms don’t actually need a sophisticated strategy, and it’s really easy for you to go out there and achieve positive results. Google wants to provide the best online experience and if everything was as hard as you think it is then they wouldn’t be able to do that - purely because nobody would have a clue how to get started.
08 May 5 Ways AI Is Transforming Digital Marketing
AI is everywhere these days. It powers our personal assistants like Siri, Alexa, and Google Home, prevents credit card fraud, and even successfully overturns parking fines. With each passing month, AI becomes ever more integral to our world. Last week we learned how AI is changing the job of designers. But the impact goes further than that. Advertising and marketing are at the fore in terms of partnering with digital creative agencies to find unique uses for the technology. In fact, AI is transforming digital marketing in many ways from machine learning to building custom content. AI is a relatively broad term that encompasses a number of approaches to building computer systems that can ‘think’ and perform tasks as well as, or in some cases better, than humans. Here's a look at five of the applications for AI that are already revolutionizing digital marketing.
08 May Time Management Tips For Project Managers
There are three important factors that come together when determining the success of a project. These are, of course, quality, budget, and time. In this post, we are going to deal with the latter. After all, time management is one of the most difficult things that for any project manager, especially when scope creep kicks in and things go wrong during the project lifecycle. After all, it is difficult, if not impossible, for a project to run exactly as you expected it to when you finalised your project plan. With that in mind, read on to discover some of the best time management tips that will help any project manager, no matter what type of project they are working on. Achieve scheduling success There was only one place to begin, and this is with scheduling effectively and creating plans. One of the main reasons why project teams fall behind is because they are not working efficiently. If you did not create a schedule for your entire project team, then it is impossible to work efficiently because people will be working on the wrong tasks. Even worse, there are occasions where two people end up working on the same thing because there is a lack of direction and clarity regarding who does what. You can find templates for this online, which will make this incredibly easy for you. You should make the most of these templates because once everybody knows what they are supposed to be doing and when it will be a lot easier for you to stay on track.
02 May 5 Ways AI is Changing the Role of Designers
Artificial intelligence (AI) used to be a concept for science fiction. Now, it’s a part of everyday life. It has become so widely integrated into basic technology that it seems it will eventually take human jobs. While that may sound alarming, there’s actually a lot of opportunities here, especially for web designers. Artificial intelligence has taken on a role quite like J.A.R.V.I.S. in the Iron Man movies — as an assistant. With the help of AI, web designers can achieve layouts and include tech that isn’t only beautiful, but functional as well. Artificial intelligence is actively changing the role of designers by shifting their thought processes. If AI is doing all the groundwork for designers, it allows designers to think beyond the basic. It gives them the freedom to think about what’s next. These next five points will help you understand how artificial intelligence is changing the roles and responsibilities of a web designer. Let’s dive in!
01 May Top Tips for Boosting Business Credibility
One of the most wonderful things about the modern world is that it's now possible for more people than ever to create their own business without the kinds of resources that had previously been essential. All you really need is a computer, a great idea,...
