The Wax Blog

19 Jun

Posted at 09:40h in The New Entrepreneur by
It’s hard to build a loyal client base for any business, but new businesses definitely have a long road ahead of them. Without a long-standing reputation, it can be hard to gain the trust of potential clients. That’s why it’s so important to build solid relationships with every single customer you receive so as to ensure that they stick around and improve the overall reputation of your business. Let’s talk about some smart client retention techniques. Solve a problem in the industry. The world of business can be brutally competitive. You can either stand back and let rival companies overtake your business, or you can be brave enough to take the lead in your industry. There are only so many potential customers to go around in your specific market, so you need to attract consumers who are currently buying similar goods to yours from your competitors. That’s the key to client base growth. But the only way you’re going to achieve this is by solving a problem that consumers face when they buy goods or services from your competitors. Perhaps the price is too high, or perhaps they’re not getting a completely ethical service.

14 Jun

Posted at 18:43h in The New Entrepreneur by
America is the land of opportunity and nothing proves that more than the entrepreneurial spirit of small business owners. But as any business owner can tell you, the path to a successful business is long and not without its share of difficulties. Small business owners often dedicate their lives to their businesses. While big corporations are still asleep in their beds, small business owners are already tolling away to meet their sales goals for the day. The demands of running a small business often require owners to stretch their resources, like time, money, and manpower. So, having resources to show them just how to do that are essential. Resources for Success Small business owners often walk a tightrope in allocating resources and trying to find the right formula to keep their business profitable. Those resources aren’t always obvious. With over 50% of businesses in the U.S., the small business world is a competitive one, so finding the right information to help make your business a success critical. Fit Small Business was designed with the small business owner in mind. Their site is an encyclopedia of information for business owners that answers questions about everything from how to start a small business to how to expand their brand. Owning a small business can feel like you are navigating the open sea alone. That’s why Fit Small Business has real tips from small business owners included in all their content, giving business owners the guidance they need from others that are on the same journey.

08 Jun

Posted at 12:53h in Social Media by
Twitter can be an effective marketing platform when used correctly. Allowing you to easily connect with strangers around the world, it’s the perfect tool for building more leads and creating more brand awareness. You may have already tried Twitter and had few results – with so many people around the world sending so many tweets per minute, it’s easy for your voice to get drowned out. By learning the art of tweeting, you can create more engaging content. Here are just a few pro tweeting tips.

17 May

Posted at 12:19h in Digital Marketing by

Between new technologies and intense competition, the world is changing fast. To stay relevant you need to be learning and adapting all the time. We realize however it can be hard to spend time learning when you’re trying to build and run a business.  

With so many digital marketing podcasts out there, it’s hard to know which ones are worth your time. Raj Jana is a successful e-commerce entrepreneur. He recommends the following 7 marketing podcasts as a great way to turn your morning coffee or commute into a classroom.

This Old Marketing

What sets this podcast apart from the rest is its attention to current cultural trends. Hosts John Pullizi and Robert Rose do a great job of tying in current news with what’s happening in the marketing industry. They end each show with a segment of the same title, which gives listeners some real-world examples of what’s been discussed. This is really a great resource for anyone looking to understanding the marketing industry and how to succeed in it.

11 May

Posted at 14:59h in The New Entrepreneur by
A lot of business owners are still really intimidated by SEO and the general difficulty of it. They just don’t understand all of the technical mumbo-jumbo and they also don’t have the time to devote to it either. The truth is that SEO is now no longer difficult. It’s really easy and if you have the right mentality and the right commitment then there is absolutely no reason why you can’t go on to experience a huge amount of success. Any business owner can become a master of SEO, and this is especially the case when you have the right tools at your disposal. Is SEO That Hard? Those who are not familiar with website development may hear the words “Google algorithm” and instantly feel uneasy. Sure, the algorithm is complex and it is really difficult, but there is no reason why you can’t go on to be successful with it. The truth is that sophisticated algorithms don’t actually need a sophisticated strategy, and it’s really easy for you to go out there and achieve positive results. Google wants to provide the best online experience and if everything was as hard as you think it is then they wouldn’t be able to do that - purely because nobody would have a clue how to get started.

08 May

Posted at 08:15h in Digital Marketing by
 AI is everywhere these days. It powers our personal assistants like Siri, Alexa, and Google Home, prevents credit card fraud, and even successfully overturns parking fines. With each passing month, AI becomes ever more integral to our world. Last week we learned how AI is changing the job of designers.  But the impact goes further than that. Advertising and marketing are at the fore in terms of partnering with digital creative agencies to find unique uses for the technology. In fact, AI is transforming digital marketing in many ways from machine learning to building custom content.  AI is a relatively broad term that encompasses a number of approaches to building computer systems that can ‘think’ and perform tasks as well as, or in some cases better, than humans. Here's a look at five of the applications for AI that are already revolutionizing digital marketing. 

08 May

Posted at 07:07h in Time Management by
There are three important factors that come together when determining the success of a project. These are, of course, quality, budget, and time. In this post, we are going to deal with the latter. After all, time management is one of the most difficult things that for any project manager, especially when scope creep kicks in and things go wrong during the project lifecycle. After all, it is difficult, if not impossible, for a project to run exactly as you expected it to when you finalised your project plan. With that in mind, read on to discover some of the best time management tips that will help any project manager, no matter what type of project they are working on. Achieve scheduling success There was only one place to begin, and this is with scheduling effectively and creating plans. One of the main reasons why project teams fall behind is because they are not working efficiently. If you did not create a schedule for your entire project team, then it is impossible to work efficiently because people will be working on the wrong tasks. Even worse, there are occasions where two people end up working on the same thing because there is a lack of direction and clarity regarding who does what. You can find templates for this online, which will make this incredibly easy for you. You should make the most of these templates because once everybody knows what they are supposed to be doing and when it will be a lot easier for you to stay on track.

02 May

Posted at 11:40h in Digital Marketing by
Artificial intelligence (AI) used to be a concept for science fiction. Now, it’s a part of everyday life. It has become so widely integrated into basic technology that it seems it will eventually take human jobs. While that may sound alarming, there’s actually a lot of opportunities here, especially for web designers. Artificial intelligence has taken on a role quite like J.A.R.V.I.S. in the Iron Man movies — as an assistant. With the help of AI, web designers can achieve layouts and include tech that isn’t only beautiful, but functional as well. Artificial intelligence is actively changing the role of designers by shifting their thought processes. If AI is doing all the groundwork for designers, it allows designers to think beyond the basic. It gives them the freedom to think about what’s next. These next five points will help you understand how artificial intelligence is changing the roles and responsibilities of a web designer. Let’s dive in!