Livestream Marketing and Your Integrated Marketing Plan Livestream marketing is growing in popularity in all different areas. Sports teams can now broadcast their games across the internet, bands can reach...
If you want your marketing plan to be a success, the customer experience must be central to the campaign. When you put customer experience above all other factors, you can...
There’s never a shortage of tips and advice – e-commerce hacks – on improving e-commerce sales. And while some are indeed valuable, others are just outdated suggestions that produce little...
Social media may seem pretty cut and dry, but using it to market your brand effectively is no walk in the park. Not only is it difficult to keep up...
Hilary Topper, President of HJMT Public Relations and author of Everything You Ever Wanted to Know about Social Media gives us the inside scoop on conducting successful influencer marketing campaigns....
Digital voice assistants are takingoffe off. From Amazon’s Alexa to the Google Home, it seems like it won’t be long before a digital voice assistant is going to be a...
Google+ is Google’s social networking platform that launched in 2011. As of November 2016 Google+ had 440 million active monthly users. Although it’s sometimes forgotten by marketers there are several...
Between new technologies and intense competition, the world is changing fast. To stay relevant you need to be learning and adapting all the time. We realize however it can be...
AI is everywhere these days. It powers our personal assistants like Siri, Alexa, and Google Home, prevents credit card fraud, and even successfully overturns parking fines. With each passing...
Artificial intelligence (AI) used to be a concept for science fiction. Now, it’s a part of everyday life. It has become so widely integrated into basic technology that it seems...
Facebook marketing and advertising have a lot to learn from SEO, and vice versa. When integrated, Facebook and SEO strategies can be a powerful combination, though it might not be...
B2B digital transformation demands a lot of businesses. Rapidly evolving technology has forced companies to adapt quickly without always knowing the outcomes. For B2B marketers and new entrepreneurs, it’s important...