Remember the days when virtual reality was just a thing of sci-fi movies? More than just an entertainment item virtual reality and content marketing go hand in hand as part of your integrated marketing strategy. Moving the industry toward VR shifts the tide into developing virtual...
A #Fridayrant on a bad industry trend toward too many pretty words and not enough meaning. My first career was in the restaurant industry. One thing we had to do was attend wine tastings held by the distributor so we could suggest new wines for the...
Thanks to SCORE for this excellent content on the importance of video for small business marketing. SCORE, the nation’s largest network of volunteer, expert business mentors, has published an infographic outlining the powerful impact of video marketing on small business sales. Businesses are creating cost-effective promotional...
In recent years, there's been a lot of talk about the importance of marketing to millennials. But has your business made it a point to target the next generation of consumers dubbed Gen Z? If that's not the case, it's high time you start paying...
Social media marketing is a huge asset for any business with over a million new active social media users joining up every day. That’s an enormous amount of untapped potential just waiting for your business’ reach. Paid ads help you reach that growing audience. The...
The first SEO audit is the hardest, because chances are that you don’t have an effective framework in place for SEO quite yet--but at the same time, that makes the first audit the most important. Take advantage of your new small business’ blank slate internet...
Live chat has become one of the most popular ways to deliver customer service. Enterprise adoption of this tool grew from 38 percent in 2009 to 58 percent in 2014, Forrester reports. Live chat use will continue to grow over the next few years, with...