
Mobile friendly content will soon be a requirement for websites. Mark January 10, 2017 down in your calendar because that’s when Google starts cracking down on websites whose content is not “easily accessible” to mobile users. With mobile overtaking fixed Internet access, and Google’s deadline fast approaching, marketers would be wise to ensure their content is mobile friendly.
Here are seven issues and some tools you can use to ensure your content works well in this environment.
Verify Your Site Has Mobile Friendly Content
(
http://mobiletest.me/)
MobileTest.me is a fast and simple way to check how your content appears on six popular mobile devices. Simply select a device and enter the URL. If you’re already using a mobile responsive theme, all should be well on this front. Yet, there are still some points that still need to be addressed.
Avoid Interstitial Popups
The
Google crackdown aims to improve the experience of mobile users when accessing content on the web. Sites that do not comply may experience a negative impact on their placement in the search engine results page (SERP). Google has specifically singled out interstitial popups as an important factor. These popups, often requesting a viewer to subscribe to an email list, block the original content from view. No surprise that the general public finds them extremely annoying. Unless there’s a legal need (e.g. age verification), it’s best to avoid using them.
Use Coschedule for Great Headlines
Ask any copywriter and they’ll tell you there’s an art to creating great titles. In the era of content shock, the title has assumed even greater importance as readers use it as a quick means to filter content. Coschedule has a neat
headline analyzer that scores “
your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value.”Using this tool also ensures your headlines have the right length for both character and word count. That’s important because long titles can get truncated on mobile screens.
Write A Kick Ass Intro