The Wax Blog

Instagram seems to be a hit these days, but it can be a challenging platform for marketers to incorporate into an integrated mix. We've identified the top Instagram marketing tools to address a broad range of activities and issues that marketers typically encounter on this platform. These apps not...

top tech toolsBusiness owners have ranked their favorite business tools for 2016 in SurePayroll’s third annual top tech tools survey. The survey was included as part of part of the July 2016 SurePayroll Small Business Scorecard®.  I've been posting the Scorecard on the Examiner for a few years now, and it's  turned out to be a fairly informative and reliable SMB metric. (It's also a great example of strong B2B content if that's what you're interested in creating for your brand. ) Google Drive was the most used app among small business owners – for both organization and Cloud storage. SurePayroll asked small business owners and entrepreneurs nationwide to rank their favorite business top tech tools in the categories of Cloud Storage Providers, Organization Apps, Social Networks, Social Media Management, Customer Relationship Management and Email Marketing Software. Facebook and LinkedIn were cited as far more useful for business than other social media outlets such as Twitter or Snapchat. Perhaps surprisingly, Google Plus ranked higher as a social media platform for business than Twitter, Instagram, Snapchat or Pinterest. Other important tools included Mail Chimp for emailing marketing, Dropbox, and Salesforce for customer relationship management. “Our average customer tells us, for example, that they use Mail Chimp to communicate with customers, Google Drive to store important documents and SurePayroll to pay their employees. Those are the building blocks and beyond that upgrading technology becomes costly,” said SurePayroll General Manager Andy Roe. “Small businesses with only a few employees are typically not going to have a lot of resources for extensive technology systems. Fortunately, there are some really beneficial, low-cost tools available.”

Business Top Tech Tools

  • Cloud Storage – Google Drive (Note: last year’s winner was Dropbox)
  • Email Marketing Software – Mail Chimp (Note: last year’s winner was Constant Contact)
  • Organization App – Google Drive
  • Social Network – Facebook
  • Social Media Management – Hootsuite
  • Customer Relationship Management – Salesforce

Push notifications have been around since 2009, starting with Apple’s release of iOS 3.03. Since that time consumers have become increasingly accustomed to this service, particularly as used in apps and more recently in web applications. Rich Media Push Notifications in particular offer marketers a new channel to connect with consumers, especially in this era of increasing adblocker usage. Consumers enjoy receiving push notifications that are relevant. According to a recently released report by Vizury, static push notifications receive abysmal click through rates (CTR) ranging from 4% to 8%. The reason for the low CTR is that mobile users don’t like wading through dozens of generic and irrelevant messages before finding one that is actually useful. Think of this as the modern day equivalent to email inbox overload, except worse. Push notifications are highly distractive and you can’t quickly scan through them in the same manner as your email inbox.